Video is a powerful tool for digital marketing. 91% of marketers are using video marketing in 2023 according to a recent study. That’s because video content is approachable, engaging, and sharable. With Salem Surround, you can easily incorporate video into your marketing strategy, so that your brand isn’t left in the dust.

Why Video Content Matters

Whether it’s featured on your website, social media pages, or in YouTube ads, video content is a valuable tool to engage your target audience and capture their attention in a more dynamic way. Written content and static images are great for conveying information about your business and building your brand identity. Video content, however, can spread your message faster and engage your users on a deeper level. Video combines audio and visual elements, which helps your message resonate more strongly with your audience. Many people are visual learners, and using moving images paired with music or audio helps to build stronger connections than you get simply reading words on a webpage.

How to Use Video in Your Digital Marketing Efforts

There are many ways you can incorporate video into your existing marketing strategies to elevate your brand and connect with your audience on a deeper level. Some of the most popular types of video content for businesses include:

• About Us/Brand Stories
• Testimonials
• Product/Service Overviews
• Event Teasers/Highlights
• Promos and Ads
• Explainer Videos

These videos may be featured on your website, embedded in marketing emails, shared on social media, or used for advertising on YouTube, traditional television, and streaming platforms.

Scalable Video Production Services for Your Business

Salem Surround offers several tiers of video production services to cater to your budget and the needs of your brand. We offer rapid turnaround times of just 1-5 business days, depending on the tier of video production you choose. Plus, our packages include one round of revisions so that you can perfect your brand message. Videos range from 15-60 seconds, so they can be utilized for a wide range of marketing strategies.

• Standard Package – You provide us with images or raw video footage, and we’ll do the rest! This video production service uses formatted video editing software, background music, text-over-animation, and optional AI voiceovers. You’ll get a simple, polished video with just a 2-day turnaround time.
• Advanced Package – Upgrade to our Advanced Package for themed, preset animations and transitions along with visual treatments for images on text. We’ll utilize our extensive library of stock video footage and photos to match your brand and represent your business accurately.
• Premium Package – Go fully custom and get professional voice-overs with this package. Video effects and transitions are tailored to your preferences, and you’ll get background music, stock video/images, and text-over animation.
• Executive Package – When you need exceptional, custom video content, our Executive Package delivers with a video script and artist-rendered storyboard. Your video will include fully customized transitions and video effects, professional voiceover, and background music for a polished finished product.

You can also upgrade any video package with live footage, extra images, and more. Contact Salem Surround today to kick off the creative process with your video production.